Privacy Policy

Ithena AI ("Ithena," "we," "us," or "our") operates the website ithena.ai and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our Service, or interact with us via SMS/text messaging.

By accessing or using the Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

1. Information We Collect

1.1 Personal Information You Provide

When you register for an account, sign up for our services, or contact us, we may collect:

Full name
Email address
Phone number (including mobile phone number)
Company or organization name
Billing and payment information
Any other information you voluntarily provide

1.2 Information Collected Automatically

When you use our Service, we may automatically collect:

Device information (browser type, operating system, device identifiers)
IP address and approximate geolocation
Usage data (pages viewed, features accessed, timestamps)
Cookies and similar tracking technologies
Log data and analytics information

1.3 SMS/Text Messaging Data

When you opt in to receive SMS/text messages from Ithena, we collect:

Your mobile phone number
Your opt-in consent and the date/time it was provided
Message delivery and interaction data
Opt-out requests and the date/time they were submitted

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and maintain the Service
To create and manage your account
To process transactions and send billing-related communications
To send you one-time passwords (OTPs) and verification codes for account authentication
To send account notifications, service updates, and security alerts
To send marketing and promotional communications (only with your explicit opt-in consent)
To respond to your inquiries and provide customer support
To monitor and analyze usage trends and improve the Service
To detect, prevent, and address fraud, abuse, and technical issues
To comply with legal obligations

3. SMS/Text Messaging Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile information will not be sold, rented, loaned, traded, leased, or otherwise transferred to any third parties, including but not limited to lead generators, data brokers, or any other entity, for marketing or promotional purposes at any time. This applies to all mobile subscriber data collected as part of our SMS messaging program.

3.1 Types of Messages

If you opt in to our SMS messaging program, you may receive the following types of text messages from Ithena:

Transactional Messages: One-time passwords (OTPs), verification codes, login confirmations, and account security alerts
Account Notifications: Service updates, usage alerts, billing reminders, and important account-related information
Marketing & Promotional Messages: Product announcements, special offers, feature updates, and promotional content (sent only with your separate, explicit opt-in consent)

3.2 Message Frequency

Message frequency varies based on your account activity and the message categories you have opted into. You can expect to receive approximately 5–10 messages per month, though transactional messages (such as OTPs) may be sent more frequently depending on your usage of the Service.

3.3 Opt-In Consent

We obtain your consent to receive SMS messages through our website sign-up form at ithena.ai. Consent is not a condition of purchase or use of the Service. By providing your mobile phone number and checking the opt-in checkbox, you expressly consent to receive text messages from Ithena at the number provided.

Consent for marketing and promotional messages is collected separately from transactional message consent. You may opt in to transactional messages without opting in to marketing messages.

Consent to receive messages is not transferable or assignable to any other party.

3.4 Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. You may also text HELP for assistance. Upon receiving your opt-out request, we will send a single confirmation message acknowledging that you have been unsubscribed, and you will receive no further messages from Ithena unless you re-subscribe.

You may also opt out by contacting us at support@ithena.ai.

3.5 Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. Ithena is not responsible for any charges incurred from your carrier related to SMS messaging.

3.6 Supported Carriers

Our SMS messaging program is supported on all major US carriers. Carriers are not liable for delayed or undelivered messages.

4. How We Share Your Information

We may share your information in the following circumstances:

Service Providers: We may share information with third-party vendors who perform services on our behalf, such as payment processing, data analytics, email and SMS delivery, hosting, and customer support. These service providers are contractually obligated to protect your information and may only use it to provide services to Ithena.
Legal Compliance: We may disclose information if required by law, regulation, legal process, or governmental request.
Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information for any other purpose with your explicit consent.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. We also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. SMS opt-in consent records are retained for the duration of the messaging relationship and for a reasonable period thereafter to document compliance.

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and secure data storage practices. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal information, subject to certain legal exceptions.
Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any marketing email, or opt out of SMS marketing by replying STOP.
Data Portability: Request your data in a portable, machine-readable format where technically feasible.

To exercise any of these rights, please contact us at support@ithena.ai.

8. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@ithena.ai.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy, if applicable.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ithena AI
Email: support@ithena.ai
Website: https://ithena.ai